Don’t Shoot the Messenger: The Economic Impact of Ineffective Witness Testimony
Presented By: DRI and Courtroom Sciences, Inc
In litigation, fact witnesses are the “messengers” and jurors’ perception of their credibility, believability and honesty is critical to success in the deliberation room. But time and again, attorneys and claims managers want to figuratively “shoot” witnesses when poor deposition and trial testimony increases financial exposure and decreases strategic leverage. The path to effective witness testimony starts early in a case and remains important at all points in the litigation timeline. During discovery, each deposition has an economic value to a client. Strong, effective depositions decrease a client’s financial exposure and costs, while weak, ineffective depositions result in higher payouts on claims during settlement negotiations. Therefore, the deposition setting is a critical battleground with potentially heavy casualties for a client—a large check to the enemy. At trial, attorneys and clients can only sit back and collectively grind their teeth and wince during poor testimony, as their leverage and money get sucked out of the courtroom. This program will discuss the most common type of witness testimony breakdowns, and how to prevent them prior to deposition and trial.
Who Should Attend:
What Will You learn?:
Bill Kanasky, Jr. is the Vice President of Litigation Psychology at Courtroom Sciences, Inc., a full-service, national litigation consulting firm. Dr. Kanasky is recognized as a national expert, author and speaker in the areas of advanced witness training and jury psychology and is the nation’s leading authority on recognizing, derailing, and defeating the plaintiff Reptile strategy.