Marketing heads of two leading law firms say the role of marketing in the legal profession is evolving quickly, driven by changing technology and evolving legal needs of insurance organizations. In this 30 discussion, Erin Kelly of Carr Maloney PC and Joseph Goldshear review:
The important roles that marketing personnel serve at insurance defense firms.
How social media is playing a larger role in their daily work.
How legal marketers address compliance, legal considerations and internal review.
The changing nature of counsel selection by insurers, including documentation and channels.
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