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Building Your Book of Business: Strategies for Establishing Your Personal Brand and Growing Your Law Practice

Average Rating:
Practice Area:
Young Lawyers
Sergio E. Chavez |  Tara Karch Cross
1 Hour 01 Minutes
Audio and Video
Access for 30 day(s) after purchase.


Do you ever wonder how in the world other lawyers seem to draw in one new client after another? If so, you’re not alone. It’s never too early (or too late) to start thinking about business development. For some, business development comes easy, but others have no idea where to start. Hear from two resourceful, ambitious, and self-made lawyers about the steps they took to establish their unique brand, develop a marketing strategy aimed at attracting a specific type of client, attract and pitch to prospective clients, and keep new clients happy.

Who Should Attend? 

  • Attorneys (young and old) who are looking for tips and strategies for establishing their personal brand to attract new business, marketing themselves to prospective clients, and closing the deal.

What will you learn? 

  • The importance of business development in growing your own book of business;
  • How to develop a unique brand that will allow you to reach your target client base;
  • How to successfully market to your prospective client base;
  • How to pitch to and negotiate rates with a prospective client; and
  • How to keep new clients happy once they come to you for legal advice.


Course Materials


Sergio E. Chavez Related Seminars and Products

Rincon Law Group

Sergio E. Chavez is a senior shareholder at the Rincon Law Group. Sergio's practice is focused on the defense of motor carriers, passenger coach companies, and commercial drivers in a wide range of legal matters. Sergio has in-depth experience defending wrongful death and catastrophic injury highway litigation arising from motor carrier accidents in Texas, New Mexico, and Mexico. In addition to defending motor carriers, Sergio also defends suits involving construction and work related accidents, non subscriber suits, cargo/freight claims, and general tort matters.

Tara Karch Cross Related Seminars and Products

Addelman Cross & Baldwin PC

Tara N. Cross devotes her practice to representing and achieving successful results for insured and self-insured clients. She specifically has experience handling casualty and negligence matters involving trucking and transportation liability, premises liability, industrial construction site accidents and product liability, along with matters involving professional liability claims, contract disputes and employment disputes. Additionally, in the past, Tara served as one of the lead counsel in the defense of a nursing home class action lawsuit.

Member Pricing Information

DRI Members have access to exclusive pricing on programming.

To receive special rates on all education, join today to start saving. You’ll earn the cost of your membership in no time plus have access to other exclusive DRI benefits including:

  • Tap into cutting-edge thought leadership in member-only publications
  • Unparalleled networking opportunities to help you expand your book of business
  • Join any of our Substantive Law Committees at no additional cost, allowing you to connect with others and put you on a path to leadership.

Learn more about membership at DRI and get started on your DRI journey today! Apply online or connect with our Customer Service team at 312-795-1101.


Are you in Law School?

To receive special pricing for law students, you must be enrolled full-time. Some of your DRI benefits include:

  • Free registration to all DRI Seminars and Annual Meeting
  • Access to exclusive thought leadership articles and DRI’s flagship publication For The Defense
  • Chance to engage with today’s leaders with opportunities for you to start your path to leadership
  • Only $20 to join today!

Learn more about membership at DRI and get started on your DRI journey today! Apply online or connect with our Customer Service team at 312-795-1101.