Digital technologies provide a key element in differentiating therapeutic value for life sciences firms and their customers. Deploying these technologies can enhance value in clinical development, commercialization, and life cycle management, with further potential to remove barriers to care and empower individuals to take greater control over their health. This webinar will explore the benefits of deploying digital technologies to augment clinical and administrative information in developing convergent evidence that supports differentiating and optimizing the value of therapeutics. We will discuss practical considerations for scaling and replicating use, selecting “fit-for-purpose” technology, leveraging person-centric cohorts, and capturing value in use.
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